Olatunji Juliet Idowu, a Nursing Science student at Atiba University, Oyo, has been recognized as the Student CEO of the Year by the Student Celebrity Awards, earning her the distinguished title of “Face of Determination.” Her inspiring journey as a student entrepreneur has captured the attention of many, showcasing what is possible when ambition meets discipline. Despite the demanding nature of her course, Juliet has successfully managed to build and run a thriving business brand—*Thrift_is_bae_city*—which caters to a growing audience of fashion-forward students. Her brand, known for its consistency and creativity, stands as a bold testament to her entrepreneurial spirit. Inspired by her mother, whom she describes as a hardworking woman who invests wisely, and motivated by Meenah Thrift City—another thrift entrepreneur—Juliet carved a unique identity in the student business landscape. Receiving the CEO of the Year award, Juliet described the moment as both “motivating and fulfilling.” According to her, “It made me realize that people truly see the effort I’m putting in. I feel happy and proud of myself, and it reminds me never to give up. Her entrepreneurial path, however, hasn’t been without challenges. Balancing rigorous academic commitments with the responsibilities of running a business has tested her patience and perseverance. From academic pressure to financial constraints, Juliet admits it hasn’t been easy. Yet, she remains grounded, often turning to prayer as her source of strength and clarity. Juliet’s success story goes beyond sales and social media reach—it represents the voice of many young Nigerians who are striving to turn their passion into purpose. Her consistency, branding efforts, and ability to maintain a loyal customer base while excelling academically make her a role model in today’s student entrepreneur community. Expressing heartfelt gratitude, she said, “To my customers, my fellow students, friends, and family who have been supportive up till this moment, you are all goated for real! I’m super proud to call you all my own. May God continue to bless you all and keep you.” With ambition in her heart and faith in her journey, Olatunji Juliet Idowu is not just building a successful brand—she’s inspiring a generation to pursue their dreams, stay consistent, and always move with grace and grit.